Design a kiosk interface for Adobe event attendees to explore new features and learn how they can benefit the company by saving time and money.
Adobe
Product Manager, Engineer Lead, Project Manager, Marketing Director
2 months
Research, planning, concept design, prototyping, testing
Over 50% visitors complete the end-to-end experience
Adobe's marketing team needed to design a kiosk interface for its upcoming offline marketing event for new feature releases. The kiosk was set up to be a greeting station for all business representatives to preview new features and learn how much ROI (money or time) those features could potentially save for the company.
The experience kicked off by asking users to select a persona that best described their use cases. A couple of layouts and interactions were explored in the early design phase.
The project manager and content manager suggested these two selections be interacted on one page for better user context. Different interactions were explored for users to choose either the money or the time category.
The Pillars Page was the most important, it also contained the most information. The page served two purposes, to introduce features and for users to make ROI selections. Several layouts were explored to follow through with the hexagon theme.
Different explorations to Pillar's details page. Users could pivot back and forth between different functionalities within a pillar and add functionalities to the ROI calculation.
At the end of the event, data revealed that over 80% of visitors scanned the code. This success led Adobe to expand the interface experience globally by offering it in different languages. And sparked a second collaboration.